Donald Rumsfeld, a former US Secretary of State intelligently coined the phrases Known Known’s, Unknown Known’s, and Unknown un-Known’s.

Discovering what people think and feel about your brand is to reach into the unknown un-known’s.

There are many ways of achieving this ranging from a street survey with a researcher and a clipboard, to searching online for a definitive related key phrase.

To search online you target the people who care enough about your brand to commit to writing their thoughts – positive or negative, and this produces a powerful group that provide sharp insights into your level of impact, acceptance, and brand image.

At FourthMedia our Online Brand Management service builds your online presence by placing you in multiple media formats on the Net. It's not just distribution - it's penetration - using all the tools in the media expert's bag.

Those tools include:

• Social Media Optimisation
• Reputation Management
• Directory Submissions
• Article Submissions
• Deep Link Submissions
• Blog Submissions
• Video Marketing
• MySpace Promotion
• eBay Promotion
• YouTube Promotion
• Social Bookmarking

Plus other choices in a constellation that finely targets and promotes your business.

We firmly believe that your brand is constructed from the sum total of user perceptions - your site, the links to your site, what others say about your site. A strong online brand can be a touchstone in your industry. It's taking your market message and tying on a rocket. And, since these are the things we do, we would love to help.

Junior Madureira
Senior Account Manager
Online Reputation Management